Line Friends Store Korea:

BT21, Brown & the Cutest Character Shopping in Seoul

 

 

 

The Line Friends Store is one of Korea’s most famous character shops, loved by tourists, K-pop fans, and families. Known for its adorable mascots Brown, Cony, Sally, and the worldwide hit BT21 (created in collaboration with BTS), the store offers plushies, accessories, lifestyle goods, clothing, and selfie zones. Visiting a Line Friends Store is more than shopping—it’s a fun cultural experience and one of the cutest activities in Seoul.

 

 

 

 

Why Line Friends Is So Popular

Line Friends became iconic thanks to its adorable designs and global collaborations. The stores are bright, colorful, beautifully arranged, and filled with photo spots. The BT21 collection attracts fans from all over the world, making Line Friends one of the most visited character stores in Korea.

 

 

 

1. BT21: The BTS Collaboration Everyone Loves

BT21 is one of the store’s main attractions. Koya, RJ, Shooky, Mang, Chimmy, Tata and Cooky each represent a BTS member. You’ll find plushies, keychains, mugs, pajamas, phone cases, stationery, and exclusive seasonal collections. Many items are only sold in Korea, making them perfect souvenirs for fans.

 

 

 

2. Original Line Friends Characters

Brown, Cony, Sally, and the full Line Friends family appear on hundreds of items: plush toys, bags, cushions, stationery, kitchenware, socks, travel goods, and even home decor. The designs are simple, round, and cute—perfect for all ages.

 

 

 

3. Selfie Zones and Photo Spots

Most Line Friends Stores include giant statues, themed corners, and seasonal photo zones. The giant Brown bear at the entrance is iconic. These spots make the store a fun stop even if you’re not planning to buy anything.

 

 

 

4. Lifestyle, Tech & Home Goods

The store also sells high-quality lifestyle items: wireless chargers, speakers, lamps, mugs, blankets, pajamas, notebooks, desk accessories, and kitchen tools. Everything is designed with a cute aesthetic that appeals to Korean and international visitors alike.

 

 

 

Where to Find Line Friends Stores in Seoul

Line Friends flagship stores are located in major shopping districts such as Hongdae, Itaewon, Myeongdong, and Gangnam. The Hongdae location is especially popular thanks to its size, decor, and BT21 sections.

 

 

 

Line Friends Store is one of the most charming shopping experiences in Seoul. With exclusive BT21 products, adorable characters, and fun photo zones, it’s a must-visit for K-pop fans and anyone who loves cute Korean design.